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Four High-Impact Events: Record-Breaking Results with Mixed Marketing Strategy & Lean Resources
Increase in registrations for the Fall Undergraduate Open House
Increase in registrations for the Fall Graduate Open House
Increase in registrations for the Spring Undergraduate Open House
* With 33% budget savings
Increase in registrations for the Spring Graduate Open House
The open house events at universities are one of the most critical touchpoints in the enrollment process, with conversion rates to enrolled students being exceptionally high for those who attend. Because of this, I made open house attendance a focal point for Felician's marketing strategy and growth initiatives, and the results for the 2024-2025 academic year were record-breaking.​
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Fall Undergraduate Open House: Achieved a 13.2% increase in registration, making it the largest undergraduate open house to date. This remarkable turnout helped create a strong foundation for engaging prospective students at a pivotal time in their decision-making process.
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Fall Graduate Open House: Saw a 134.9% increase in registrants, demonstrating the growing interest in Felician's graduate programs and the effectiveness of targeted outreach and communication strategies.
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Spring Undergraduate Open House: Successfully drove a 36% increase in registration while also reducing event budget costs by 33%. This result highlighted the ability to optimize resources while still achieving a significant impact on engagement and sign-ups.
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Spring Graduate Open House: Concluded the year with an 82.5% increase in registrants, continuing the upward momentum and expanding the reach of the graduate programs at Felician.
These record-breaking results underscore the importance of open houses as a key driver in the enrollment process, where prospective students who attend have a high likelihood of converting to enrolled students. Key strategies that contributed to these outcomes included:
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Data-driven marketing campaigns targeting the right audience at the right time.
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Optimized resource allocation, ensuring that each dollar spent was effectively contributing to growth.
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Personalized outreach, delivering content that resonated with students' goals and aspirations.
By focusing on both engagement and efficiency, these open house events have proven to be instrumental in attracting future students and further solidifying Felician's reputation as a top choice for higher education.