I am a marketing leader and growth strategist who believes that branding is the foundation for sustainable business success, directly contributing to bottom line growth. With an MBA in Executive Leadership and 7 years of experience, I specialize in transforming strategic vision into quantifiable financial growth, particularly in complex and resource-limited environments across B2B, D2C, and SaaS companies.

 

My approach is to build brands that resonate, and the impact is quantifiable. As the sole marketing staff member for a biotech startup, I provided the strategic foundation that propelled the company to a successful $73 million acquisition. I also served as the marketing consultant for an investment fund — from inception to launch — which generated over $30 million in investments. In higher education, I applied this same focus on return-on-investment for Felician University. By reshaping the brand, I helped fuel a period of rapid growth that grew net tuition from $33.8 million to $38.6 million in just two years. I later returned to the university in 2024, having been brought in to help lead a strategic turnaround with a modest $600K budget, and successfully reversed a post-pandemic decline, directly leading to a $3.4 million revenue recovery.

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I’ve also launched brands from the ground up for companies spanning diverse industries, including Ferris, an AI startup for civil engineers; Partouch Concepts, an industrial design studio; The Fit Cove, a personal training studio; and more.

 

I’m passionate about leveraging data and innovation to solve challenging business problems and accelerate growth — and I'm always looking for the next challenge. Let's connect!