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High-impact marketing for cutting-edge companies.

About Me

My name is Abigail (Abby) Letson, and I am a strategic and results-driven marketing leader with 7+ years of proven experience in developing and executing innovative, high-impact marketing campaigns. I specialize in traditional and digital marketing, media buying, and AI-powered, scrappy marketing strategies that leverage limited resources for major results. I'm also skilled at using data-driven insights to build tailored strategies across B2B, D2C, and SaaS with a strong track record of driving brand awareness, customer acquisition, and overall growth.

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Recently, I've worked with companies spanning AI, biotech, and higher education. I spearheaded marketing efforts to bring Ferris AI to market and managed a small team with a $600K budget at Felician University.

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I'm passionate about continuing to drive growth with companies at the cutting-edge as we charge into the future. Let's connect!

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Portfolio Overview

In this portfolio, you'll find a selection of my impactful projects where I led innovative marketing strategies, crafted compelling brand identities, and delivered measurable results. Explore the work that highlights my commitment to driving growth, engaging audiences, and creating lasting brand impressions.

Contact Me

  • LinkedIn

If you're looking to work with a growth-oriented marketing leader to take your organization to the next level of success, please contact me today. 

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© 2025 by Abigail Letson. 

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